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Dec 4, 2017

Ross White tells us about his journey with his company Deli Fresh Design. The outdoors have significantly shaped his life including hiking, camping and especially fly fishing. That love is what drives him to make goods that function in fishing environments whether fishing high altitude lakes in Colorado for cutthroat, or casting to resident New York City stripers in The East River. Inspired by his love for classic NYC Delicatessen and is where the DFD name comes from. His hope is to create products that are simple, durable, and always live up to your expectations. Everything is made by Ross in Denver, Colorado in limited quantities or custom ordered.